diff -r 44cb743c3a5b json/src/main/java/org/netbeans/html/json/impl/Bindings.java
--- a/json/src/main/java/org/netbeans/html/json/impl/Bindings.java	Fri Dec 12 11:50:20 2014 +0100
+++ b/json/src/main/java/org/netbeans/html/json/impl/Bindings.java	Fri Dec 12 12:32:48 2014 +0100
@@ -42,6 +42,8 @@
  */
 package org.netbeans.html.json.impl;
 
+import java.util.logging.Level;
+import java.util.logging.Logger;
 import net.java.html.BrwsrCtx;
 import org.netbeans.html.json.spi.FunctionBinding;
 import org.netbeans.html.json.spi.PropertyBinding;
@@ -53,6 +55,8 @@
  * @author Jaroslav Tulach
  */
 public final class Bindings<Data> {
+    private static final Logger LOG = Logger.getLogger(Bindings.class.getName()); 
+    
     private Data data;
     private final Technology<Data> bp;
 
@@ -105,7 +109,18 @@
         }
     }
     
-    public void applyBindings() {
+    public void applyBindings(String id) {
+        if (bp instanceof Technology.ApplyId) {
+            Technology.ApplyId<Data> ai = (Technology.ApplyId<Data>) bp;
+            ai.applyBindings(id, data);
+            return;
+        }
+        if (id != null) {
+            LOG.log(Level.WARNING, 
+                "Technology {0} does not implement ApplyId extension. Can''t apply to {1}. Applying globally.", 
+                new Object[]{bp, id}
+            );
+        }
         bp.applyBindings(data);
     }
 
diff -r 44cb743c3a5b json/src/main/java/org/netbeans/html/json/impl/ModelProcessor.java
--- a/json/src/main/java/org/netbeans/html/json/impl/ModelProcessor.java	Fri Dec 12 11:50:20 2014 +0100
+++ b/json/src/main/java/org/netbeans/html/json/impl/ModelProcessor.java	Fri Dec 12 12:32:48 2014 +0100
@@ -504,12 +504,26 @@
                     + "In case of using Knockout technology, this means to \n"
                     + "bind JSON like data in this model instance with Knockout tags in \n"
                     + "the surrounding HTML page.\n"
+                    + "@return returns <code>this</code>\n"
                     + "*/\n"
                 );
                 w.write("  public " + className + " applyBindings() {\n");
                 w.write("    proto.applyBindings();\n");
                 w.write("    return this;\n");
                 w.write("  }\n");
+                w.write("  /** Activates this model instance in the current {@link \n"
+                    + "net.java.html.json.Models#bind(java.lang.Object, net.java.html.BrwsrCtx) browser context}. \n"
+                    + "In case of using Knockout technology, this means to \n"
+                    + "bind JSON like data in this model instance with Knockout tags in \n"
+                    + "the surrounding HTML page.\n"
+                    + "@param id identifies the element to apply the model to\n"
+                    + "@return returns <code>this</code>\n"
+                    + "*/\n"
+                );
+                w.write("  public " + className + " applyBindings(String id) {\n");
+                w.write("    proto.applyBindings(id);\n");
+                w.write("    return this;\n");
+                w.write("  }\n");
                 w.write("  public boolean equals(Object o) {\n");
                 w.write("    if (o == this) return true;\n");
                 w.write("    if (!(o instanceof " + className + ")) return false;\n");
diff -r 44cb743c3a5b json/src/main/java/org/netbeans/html/json/spi/Proto.java
--- a/json/src/main/java/org/netbeans/html/json/spi/Proto.java	Fri Dec 12 11:50:20 2014 +0100
+++ b/json/src/main/java/org/netbeans/html/json/spi/Proto.java	Fri Dec 12 12:32:48 2014 +0100
@@ -193,7 +193,21 @@
      * of the current model to the <em>body</em> element of the page.
      */
     public void applyBindings() {
-        initBindings().applyBindings();
+        initBindings().applyBindings(null);
+    }
+    
+    /** Initializes the associated model to the specified element's subtree.
+     * The technology is taken from the current {@link #getContext() context} and
+     * in case of <em>knockout.js</em> applies given bindings 
+     * of the current model to the element of the page with 'id' attribute
+     * set to the specified <code>id</code> value.
+     * 
+     * @param id the id of element to apply the binding to
+     * @since 1.1
+     * @see Technology.ApplyId
+     */
+    public void applyBindings(String id) {
+        initBindings().applyBindings(id);
     }
     
     /** Invokes the provided runnable in the {@link #getContext() context}
diff -r 44cb743c3a5b json/src/main/java/org/netbeans/html/json/spi/Technology.java
--- a/json/src/main/java/org/netbeans/html/json/spi/Technology.java	Fri Dec 12 11:50:20 2014 +0100
+++ b/json/src/main/java/org/netbeans/html/json/spi/Technology.java	Fri Dec 12 12:32:48 2014 +0100
@@ -173,4 +173,22 @@
          */
         public void valueHasMutated(D data, String propertyName, Object oldValue, Object newValue);
     }
+    
+    /** Apply technology bindings at selected subtree of the HTML page.
+     * Can be accessed via {@link Proto#applyBindings(java.lang.String)} or
+     * via method <code>applyBindings(String)</code> generated when one
+     * is using the {@link Model} annotation.
+     * 
+     * @param <D> the internal data for the technology
+     * @since 1.1
+     */
+    public static interface ApplyId<D> extends Technology<D> {
+        /** Applies given data to current context (usually an element on an 
+         * HTML page).
+         * 
+         * @param id the id of an element to apply the data to
+         * @param data the data to apply
+         */
+        public void applyBindings(String id, D data);
+    }
 }
diff -r 44cb743c3a5b json/src/test/java/net/java/html/json/MapModelTest.java
--- a/json/src/test/java/net/java/html/json/MapModelTest.java	Fri Dec 12 11:50:20 2014 +0100
+++ b/json/src/test/java/net/java/html/json/MapModelTest.java	Fri Dec 12 12:32:48 2014 +0100
@@ -76,6 +76,7 @@
     
     @Test public void isThereABinding() throws Exception {
         Person p = Models.bind(new Person(), c).applyBindings();
+        assertNull(t.appliedId, "Applied globally");
         p.setFirstName("Jarda");
         
         Map m = (Map)Models.toRaw(p);
@@ -94,6 +95,10 @@
         assertEquals(o.changes, 2, "Snd change");
     }
     
+    @Test public void applyLocally() throws Exception {
+        Person p = Models.bind(new Person(), c).applyBindings("local");
+        assertEquals(t.appliedId, "local", "Applied locally");
+    }
     
     @Test public void dontNotifySameProperty() throws Exception {
         Person p = Models.bind(new Person(), c);
@@ -293,7 +298,9 @@
     }
     
     static final class MapTechnology 
-    implements Technology<Map<String,One>>, Transfer {
+    implements Technology.ApplyId<Map<String,One>>, Transfer {
+        private Map<String, One> appliedData;
+        private String appliedId;
 
         @Override
         public Map<String, One> wrapModel(Object model) {
@@ -329,6 +336,7 @@
 
         @Override
         public void applyBindings(Map<String, One> data) {
+            throw new UnsupportedOperationException("Never called!");
         }
 
         @Override
@@ -370,5 +378,11 @@
         public void runSafe(Runnable r) {
             throw new UnsupportedOperationException("Not supported yet."); //To change body of generated methods, choose Tools | Templates.
         }
+
+        @Override
+        public void applyBindings(String id, Map<String, One> data) {
+            this.appliedId = id;
+            this.appliedData = data;
+        }
     }
 }
diff -r 44cb743c3a5b ko4j/src/main/java/org/netbeans/html/ko4j/KOTech.java
--- a/ko4j/src/main/java/org/netbeans/html/ko4j/KOTech.java	Fri Dec 12 11:50:20 2014 +0100
+++ b/ko4j/src/main/java/org/netbeans/html/ko4j/KOTech.java	Fri Dec 12 12:32:48 2014 +0100
@@ -57,7 +57,7 @@
  */
 @Contexts.Id("ko4j")
 final class KOTech
-implements Technology.BatchInit<Object>, Technology.ValueMutated<Object> {
+implements Technology.BatchInit<Object>, Technology.ValueMutated<Object>, Technology.ApplyId<Object> {
     private Object[] jsObjects;
     private int jsIndex;
 
@@ -131,7 +131,11 @@
 
     @Override
     public void applyBindings(Object data) {
-        Object ko = Knockout.applyBindings(data);
+        applyBindings(null, data);
+    }
+    @Override
+    public void applyBindings(String id, Object data) {
+        Object ko = Knockout.applyBindings(id, data);
         if (ko instanceof Knockout) {
             ((Knockout)ko).hold();
         }
diff -r 44cb743c3a5b ko4j/src/main/java/org/netbeans/html/ko4j/Knockout.java
--- a/ko4j/src/main/java/org/netbeans/html/ko4j/Knockout.java	Fri Dec 12 11:50:20 2014 +0100
+++ b/ko4j/src/main/java/org/netbeans/html/ko4j/Knockout.java	Fri Dec 12 12:32:48 2014 +0100
@@ -131,12 +131,14 @@
         Object model, String prop, Object oldValue, Object newValue
     );
 
-    @JavaScriptBody(args = { "bindings" }, body = 
-        "ko['cleanNode'](window['document']['body']);\n" +
-        "ko['applyBindings'](bindings);\n" +
+    @JavaScriptBody(args = { "id", "bindings" }, body = 
+        "var d = window['document'];\n" +
+        "var e = id ? d['getElementById'](id) : d['body'];\n" +
+        "ko['cleanNode'](e);\n" +
+        "ko['applyBindings'](bindings, e);\n" +
         "return bindings['ko4j'];\n"
     )
-    native static Object applyBindings(Object bindings);
+    native static Object applyBindings(String id, Object bindings);
     
     @JavaScriptBody(args = { "cnt" }, body = 
         "var arr = new Array(cnt);\n" +
diff -r 44cb743c3a5b src/main/javadoc/overview.html
--- a/src/main/javadoc/overview.html	Fri Dec 12 11:50:20 2014 +0100
+++ b/src/main/javadoc/overview.html	Fri Dec 12 12:32:48 2014 +0100
@@ -93,7 +93,13 @@
             module registers its 
             {@link org.netbeans.html.json.spi.Transfer Java based JSON} and 
             {@link org.netbeans.html.json.spi.WSTransfer WebSocket} implementations
-            under the name <b>tyrus</b>.
+            under the name <b>tyrus</b>. Also the particular DOM subtree
+            that a <a href="knockoutjs.com">knockout.js</a> model gets
+            applied can now be selected by using 
+            {@link org.netbeans.html.json.spi.Proto#applyBindings(java.lang.String)
+            applyBindings(id)} with an id of an HTML element.
+        </p>
+        <p>
             Memory model when using Knockout bindings has been improved
             (required additions of two new methods:
             {@link org.netbeans.html.json.spi.PropertyBinding#weak()} and