diff --git a/maven/src/org/netbeans/modules/maven/execute/MavenCommandLineExecutor.java b/maven/src/org/netbeans/modules/maven/execute/MavenCommandLineExecutor.java
--- a/maven/src/org/netbeans/modules/maven/execute/MavenCommandLineExecutor.java
+++ b/maven/src/org/netbeans/modules/maven/execute/MavenCommandLineExecutor.java
@@ -279,7 +279,11 @@
         for (Map.Entry<? extends String,? extends String> entry : config.getProperties().entrySet()) {
             if (!entry.getKey().startsWith(ENV_PREFIX)) {
                 //skip envs, these get filled in later.
-                toRet.add("-D" + entry.getKey() + "=" + (Utilities.isWindows() ? entry.getValue().replace(quote, escaped) : entry.getValue().replace(quote, "'")));
+                String val = entry.getValue();
+                if (Utilities.isWindows()) {
+                    val = val.replace("\"", "\"\"");
+                }
+                toRet.add("-D" + entry.getKey() + "=" + val);
             }
         }
 
diff --git a/openide.util/src/org/openide/util/Utilities.java b/openide.util/src/org/openide/util/Utilities.java
--- a/openide.util/src/org/openide/util/Utilities.java
+++ b/openide.util/src/org/openide/util/Utilities.java
@@ -1575,6 +1575,7 @@
         final int slen = s.length();
         char c;
 
+        boolean win = isWindows();
         for (int i = 0; i < slen; i++) {
             c = s.charAt(i);
 
@@ -1585,14 +1586,14 @@
                 continue;
             }
 
-            if (c == '\\') {
+            if (c == '\\' && !win) {
                 sb.append('\\').append('\\');
 
                 continue;
             }
 
             if (c == '"') {
-                sb.append('\\').append('"');
+                sb.append(win ? '"' : '\\').append('"');
 
                 continue;
             }